We all know that hydrated skin not only looks plumper and healthier but also gives skin heightened resistance to the formation of freckles and wrinkles caused by UV rays. Seriously, who wants dry and wrinkled skin anyway? In recent years, as beauty companies endeavour to create a winning product that will keep skin youthful, one of the hottest beauty buzzwords and ingredients has emerged: Hyaluronic acid. This miracle ingredient has been marketed to hold up to 1,000 times it’s weight in water and is now a common ingredient in many hydrating skincare ranges.

Hyaluronic acid locks in moisture and is found naturally in the human body. This gel-like molecule holds water and acts as a cushion between joints, gives our eyes their shape and lends hydration to hair and skin. As we age, the hyaluronic acid in our body is depleted and needs to be replenished. Our body does produce hyaluronic acid, but it generally produces less as we grow older – thus the rise in popularity of products containing hyaluronic acid.

Last year, I was sent a full sized version of Juju Aquamoist Moisture Lotion (Light Type) thanks to Beauty Direct.

Juju Cosmetics’ “Aquamoist” series is the first to use the lauded hyaluronic acid as an ingredient and 2013 marks the 10th anniversary of the “Aquamoist” series. To mark the range’s 10th year, Juju Cosmetics has launched a new formula of the affordable and popular Juju Aquamoist containing Super Hyaluronic Acid (SHA) for 3 times the moisturising power of the original.

It locks in moisture with a three-step process: penetration, absorption and veil protection.

What makes this an improvement over the original is how well it claims to be absorbed into the skin with its three tiers of high moisturising hyaluronic acid action on the skin. Mainly, hyaluronic acid NA which stays on the surface of skin, keeping it moisturised, hydroxypropyltrimonium hyaluronate which covers skin surface in a hydrating “film” to prevent moisture from escaping and finally low molecule hyaluronic acid which is smaller in molecular size and boasts better penetration abilities.

So far, there is no proof that applying hyaluronic acid to the skin can reverse the effects of ageing but it does have excellent moisturising properties due to its water-loving molecular nature. I would think, based on my personal experience with the product, that it is an excellent moisturising product that keeps my skin hydrated but would stop short of saying that it does result in the reduction and reversal of wrinkles and fine lines.

I enjoy using Juju Aquamoist Moisture Lotion (Light Type) as it doesn’t leave behind stickiness and has no overbearing fragrance – it’s practically fragrance-free. In addition, the consistency of the lotion is exactly like water and it is quickly absorbed. My skin feels smooth and soft immediately after usage. Hours after application, skin still feels moisturised and without tightness or dryness. Pretty good as a moisturising product I must say!

I have previously used a similar product, that I’m sure many of you babygirls are familiar with, Hada Labo Arbutin Whitening Lotion and I found that the Hada Labo version is heavier, viscous and serum-like texture. I thought it was a bit too rich for my skin (even though I have dry skin) and have grown out of using it. While this may not be an apple to apple comparison, both product are in the same genre of skincare product; both being marketed as lotions and containing hyaluronic acid. Also, do note that I’m using the “light version” of the Moisture Lotion, so that may be why I’m loving the consistency of this product.

For those of you who are wondering what is a lotion for and if it’s an excessive step in a skincare regimen, let’s just say that it’s the Japanese equivalent of a toner except that it does not remove trace makeup left behind event after cleansing like toners.

Unlike the western three-step regime we are accustomed to, cleanser, toner and moisturiser, the Japanese do a four-step with cleanser (usually bouncy foam), lotion, essence and moisturiser. However, unlike toners, the lotion is not an optional step but is considered an obligatory step in the skincare regime because it preps the skin for the main treatment (using essences), balances pH levels and softens the skin.

Lotions are meant to be patted into skin till it is absorbed and NOT SWIPED. You can use cotton pads, sheet masks soaked in lotion or with your plain ‘ol palms.

After the lotion, you can apply your desired essence and moisturiser. It’s meant to work well with your existing skincare regime and you need not purchase a brand new range of products just to reap the benefits of product. Of course, it is recommended, but I find it works fine with my other products (particularly ones that are formulated for Asian skin like Laneige’s Waterbank series for instance).

If you’re looking at the ingredients list and put off by the alcohol content in the Juju Aquamoist Moisture Lotion, do read this post by Jerlene from Musical Houses. Her explanation on how it is not always a bad thing to have alcohol in products is so on point. I have dry skin and I did not find it drying or aggravating at all. The alcohol content in the Moisture Lotion helps give the product its thin consistency and assist with fast absorption by our skin especially in a humid environment like Singapore.

Juju Aquamoist Moisture Lotion comes in both light type and rich type. Each bottle contains 200ml of product and retails at an affordable price of $20.90. You can purchase Juju Aquamoist Moisture Lotion and the full range of products from Plaza@Cosme by Beauty Direct, Watsons and SASA.

Plaza@Cosme by Beauty Direct, 100 Tras Street, 100am, #03-04, Singapore 079027
+65 6694 8977